New Slogan “Your Brand of Banking”
Henderson State Bank Press Release
Henderson State Bank (HSB) is unveiling our “HSB [Community Name]” rebranding initiative featuring branch-by-branch signage in Henderson, York, Greeley, Giltner, McCook, Maywood, Trenton, Stapleton, and Big Springs to reinforce our commitment to local community banking while maintaining a robust statewide network. This rebranding initiative follows last year’s merger with Community First Bank, which added four western Nebraska communities—Maywood, Trenton, Stapleton, and Big Springs—to HSB’s footprint and underscores the bank’s growing community-centered culture. In furthering this goal, we have implemented our new slogan “Your Brand of Banking”. There has been no change in ownership, only a continued focus on providing the best banking experience for our communities.
“We are excited to introduce the new HSB [Community Name] branding across our network,” said Kevin Postier, President & CEO of Henderson State Bank. “By pairing our trusted HSB name with each town’s identity, we honor the unique spirit of every community while delivering the powerful resources of our statewide family.”
While each branch emphasizes local personalized service, customers will continue to benefit from HSB’s full suite of digital tools and centralized platforms. When accessing our hendersonstate.bank website, you will be able to select your community for a personalized experience. With our HSB app, you will have access 24/7 to your accounts and to bank the way you want to bank. You can deposit your checks, transfer money to friends, or move money into that vacation savings account you set up, all from the convenience of your smartphone. If you need cash, you can visit any one of our branches across the state or any ATM in our network.
HSB has been approved to start a new branch in North Platte. The new location is under construction, located at 402 N Jeffers Street, and is expected to be open this fall. The “HSB [Community Name]” rollout will begin with a pilot installation for that branch, followed by all remaining branches over the next few months. As our HSB Family grows, we strive to continue offering personalized banking to meet your needs. Your community is our community!
